Category Archives: International Marketing

Kit Kat “Surely Wins” with This One

A few years ago when Japan was hit by the earthquake and tsunami, Nestle was there to lend a hand in the rebuilding process, focusing their efforts on the damaged railways in the Saniku region. Now, to take their support … Continue reading

Posted in Creative Thinking, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Ugly Sells

Like it or not, we live in a world where beauty is worshiped and anything less is pushed aside. Apparently that can change with a little creativity! Enter Intermarche, France’s third largest supermarket chain. As a way of combating the … Continue reading

Posted in Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, International Marketing, Marketing Tactics | Leave a comment

Going Up?

We’re bombarded constantly with ads no matter where we go— banner ads, hundreds of emails daily, billboards, buses, buildings, the list continues to grow. Grabbing consumers’ attention is getting harder, but here are some extremely cool elevator ads that no … Continue reading

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Pedal Smarter.

Smart Phones. Smart Cars. Even Smart Refrigerators. So what’s next? How about a Smart Bike? Just how smart can a bike be? Very smart if you are in Copenhagen. The city to first jump on bike-share wave in the nineties … Continue reading

Posted in Creative Thinking, Customer Service, Experiential Marketing, Interactive & Mobile, International Marketing, Marketing Tactics, New Products, Technology | Leave a comment

When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to encourage folks there to recycle. … Continue reading

Posted in Advertising, Beverage Marketing, Creative Thinking, Green Marketing, International Marketing, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Vacation Sex Pays Off

  For the better part of the last 40 years we’ve been hearing dire warnings about how the ravages of overpopulation will adversely affect the entire planet.  Well, apparently one travel agency in Denmark didn’t get the memo. In response … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics, Promotions, Travel, Hospitality, Restaurants | Leave a comment