Category Archives: Legal, Gvt

Creativity Trumps Dumb Rules

As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading

Posted in Advertising, Celebrities, Celebrity Endorsements, Controversy, Creative Thinking, Legal, Gvt, Media Creativity | Leave a comment

Politics, Entertainment & Marketing: Any Rules Anymore?

Politics and Late Night Comedy have become well-acquainted bedfellows over recent years. Equal-Opportunity barbs seem to level the playing field. But Politics and Prime Time Network TV shows? Politics and Marketing Conferences? Even Politics and First Responders on duty? Is … Continue reading

Posted in brand image, Celebrities, Celebrity Endorsements, Controversy, Experiential Marketing, Legal, Gvt, Marketing Tactics, Publicity | Leave a comment

Thank you, AHA. Olive Oil Earns the Heart Healthy Logo!

Food marketing depends on more than good taste. Take olive oil for example. Good fats. Bad fats. Some fats. No fats. The topic of fat consumption is probably one of the most misunderstood in the food chain. Well, hopefully, the … Continue reading

Posted in Food Marketing, Health Marketing, Legal, Gvt, Reality Check | Leave a comment

Healthy Kids Are No Laughing Matter

In a hilarious parody of contemporary healthy food ads, actor/comedian Nick Offerman takes us on a tour of his farm, where “ripe, juicy pizzas” and taquitos grow on trees and “hot, moist sloppy joes” grow year-round thanks to the “nutrients” … Continue reading

Posted in Health Marketing, Kids, Legal, Gvt, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Are You Abusing The Power of Social Media?

DON’T WATCH this whole video. Please. ALS (AKA Lou Gehrig’s disease) is a merciless disease. Desperate patients and their families have turned to social media in their quest to find a cure, as the only drug currently approved for ALS in … Continue reading

Posted in Controversy, Health Marketing, Legal, Gvt, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Honesty Gone To The Dogs?

You can mess with the amount of sugar that’s actually in my breakfast cereal, hide a little xanthan gum in my sandwich bread. But don’t you mess with what I feed my pet. Just don’t.

Posted in brand image, Controversy, Legal, Gvt, Marketing Tactics | Leave a comment

Another Tech Society Milestone

As the summer of 2014 is almost upon us, here’s some light-hearted news: Apparently, a new Ambassador to Switzerland and Liechtenstein was sworn in recently. No big deal there. It has been done before, many times. What makes this time … Continue reading

Posted in Interactive & Mobile, Legal, Gvt, Marketing Tactics, Technology | Leave a comment