Category Archives: Legal, Gvt

Jolly Well Done

By now we are know about Prince Harry and his recent trip to Las Vegas.  While Harry’s shenanigans might have caused the Royal Family to go into damage control it provided the Las Vegas Convention and Visitors Authority with the … Continue reading

Posted in Advertising, Billboards, brand image, Celebrities, Controversy, Marketing Tactics, Privacy Issues | Tagged , , , | Leave a comment

Love Siri? Beware: She kisses and tells.

Siri is now a well known name and probably the best admin you’ll ever have thanks to Apple’s iPhone. But what you ask and tell Siri may not be just between the two of you. In fact, Apple’s iPhone Software License … Continue reading

Posted in Ad creep, App, Controversy, iPhone, Marketing Tactics, mobile, mobile marketing, Privacy Issues, Technology | Leave a comment

Coke’s White Christmas… Should’ve been Dreaming in Red!

Oops. Once again, an over-zealous quest to be “bold and attention-grabbing,” a marketer (a BIG ONE) didn’t keep how real people might perceive things front and center. Coke’s current “oops” with its White Christmas, WHITE WWF/ “Save the Polar Bear’s … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Branding, Cause Marketing, Customer Feedback, Labeling, Marketing Tactics, Packaging, Reality Check, winners-toss-ups-flops | Leave a comment

Facing Your Facebook Fears

If you have a Facebook page and have ever had second thoughts about your privacy— well I don’t know, maybe you shouldn’t see this. Jason Zada, the viral marketing director behind last year’s Elf Yourself campaign for Office Max, has given … Continue reading

Posted in Facebook, Interactive & Mobile, Marketing Tactics, Privacy Issues, Social Media, Video, Winners | Leave a comment

Building A Better Label

A recent design program sponsored by UC Berkeley’s School of Journalism and Good Magazine has come up with an intriguing winner. In an attempt to rethink the black and white nutrition label, designer Renee Walker used color and ingredient proportions … Continue reading

Posted in Awards, Food Marketing, Innovation, Labeling, Marketing Tactics, Packaging, Winners | Leave a comment

FEDERAL WARNING: Tight pants make you look fat.

In honor of the upcoming July 4th holiday celebrating our freedom, this couldn’t be more appropriate. Things are out of control. Case in point, the new photo mandates on cigarette packaging: it is simply appalling to me. Marketing is a … Continue reading

Posted in Advertising, Controversy, Flop, Labeling, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

Do You Trust the Tap?

It’s official… *Google Wallet* wants everyone to make their phone their wallet! The Android app is set to launch on the Sprint Nexus S 4G Google phone in the coming months. Google Wallet actually stores virtual versions of existing plastic … Continue reading

Posted in App, Controversy, Innovation, Interactive & Mobile, Marketing Tactics, mobile marketing, Privacy Issues, Technology | Leave a comment