Category Archives: Boomers

Making the Dean’s List.

I have to hand it to NYU with this very straight forward alumni support campaign. Clean, simple and with a call to action I wish I had while in school! Having always strived to make the Dean’s list while I … Continue reading

Posted in Advertising, Boomers, Cause Marketing, Loyalty Program, Marketing Tactics | Tagged , | Leave a comment

Why is this news?

Call me jaded. But why all the marketing press about this new Kellogg’s Family Rewards loyalty program? Really? Multi-brand loyalty effort. OK. Unique codes printed in the boxes. Ooooo. Redeem for rewards — online, even on your phone. Shazowy, that’s … Continue reading

Posted in Boomers, Food Marketing, Loyalty Program, Marketing Tactics, Moms | Tagged , , | Leave a comment

Old Dogs Can Learn New Tricks.

Kudos to a brave step recently taken by Ladies Home Journal, or should I say Ladies Home JOURNAL? Starting with their March issue, they will be showcasing much (how much?) of their content crowdsourced. Getting content directly uploaded from readers, … Continue reading

Posted in Advertising, Boomers, Brand Fans, brand image, Crowd Sourcing, Customer Feedback, Innovation, Marketing Tactics, new target, Publicity, Social Media, Winners, winners-toss-ups-flops, Women | Leave a comment

Bold Experiments with Magic Brownies

OK, I’ll come right out now and say, “General Mills, you get a whopping GWH W.T.F. (Winner, Toss-Up or Flop) WINNER Award for this one!!” Why so excited? First of all, as a typically conservative age-old corporation, they had the … Continue reading

Posted in Advertising, Boomers, Branded Entertainment, Branding, Celebrity Endorsements, Controversy, Food Marketing, Health Marketing, Marketing Tactics, Publicity, Social Media, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Everything Old Is New Again, Or Not.

With the new Fall TV season upon us I am a bit surprised (OK, not really) that a significant number of new series for this season are well, not new at all. They are old. Old as in, like, not … Continue reading

Posted in Boomers, Marketing Tactics, TV | Leave a comment

Smart Stick. Take your Blood Pressure and Go for a Walk.

In these days of smart phones, smart cars, smartass teenagers… I loved the idea of this smart walking stick. Now you can take your blood pressure, monitor your pulse AND go for a walk! I think it’s great it when someone designs … Continue reading

Posted in Boomers, Health Marketing, new product development, Seniors | Leave a comment