Category Archives: College Marketing

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

K.I.S.S. wins again!

  So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading

Posted in Advertising, Awards, College Marketing, Experiential Marketing, Marketing Tactics, Promotions, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Viral Rivalry. College Pranks Gone Digital.

Ah college pranks! Used to be that one college stole the other’s mascot. With the advent of the Internet and social media, college pranks are taken to a whole new level–especially when the college is filled with MIT-brillant digital savvy … Continue reading

Posted in College Marketing, Marketing Tactics, Reality Check, Social Media, Technology | Leave a comment

Higher Education Uses Its Brain

Getting INTO a good college is tough, we all know. But, unless you’re one of the Ivys or have a stellar sports program, for some colleges getting students TO APPLY can be even tougher. That’s why this campaign really caught … Continue reading

Posted in Advertising, Awards, Billboards, Branding, College Marketing, Marketing Tactics, Print Ad, Winners, winners-toss-ups-flops | Leave a comment

Do you or Don’t You Mistletoe?

Some clever students at Brigham Young University ran a survey at school to see who carries on the tradition of kissing under the mistletoe with some very heartwarming results. The video has gone viral with close to 7.0 million views. … Continue reading

Posted in College Marketing, Research, Testing, YouTube | Tagged , , , , | Leave a comment

Pocket Like It’s Hot

Having worked on food product marketing for more than a few years, I’ve often thought about leveraging celebrity endorsement by someone who actually liked and consumed our product. It looks like Nestle’s Hot Pockets brand has recently hit the jackpot … Continue reading

Posted in brand image, College Marketing, Food Marketing, Marketing Tactics, Spokespeople, Teens, Video | Tagged , , , | Leave a comment

Does your Alma Mater Make You Feel Good?

Colleges have become very sophisticated marketing machines, keeping in deliberate touch with alumni in hopes of increasing contribution levels to their beloved alma mater. Wedded to this marketing strategy is pulling at their heart strings to not only reminise of … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, College Marketing, Marketing Tactics | Leave a comment