Category Archives: Kids

Really stuck on Band-Aids now!

I’m fascinated by Augmented Reality (AR), as I’ve seen a number of pretty creative uses of the technology. Many have been event-based, or stunts with limited reach, but strong buzz factor. However I think J&J has nailed it for the … Continue reading

Posted in App, Creative Thinking, Experiential Marketing, Innovation, iPad, Kids, Marketing Tactics, new product development, Technology | Leave a comment

The Friendly Skies. No Really.

Having been seated next to many crying babies and cranky kids on numerous flights over the years, I think Malaysia Airlines might have an awesome solution.  The long-haul flight between Kuala Lumpur and London will now feature a kid-free zone. … Continue reading

Posted in Creative Thinking, Kids, Marketing Tactics, Travel | Leave a comment

Hey Advertiser – Don’t just say something, DO something.

The Georgia Children’s Health Alliance launched a fairly controversial anti-obesity campaign called Strong4Life, addressing the state’s growing childhood obesity issue. The campaign is quite blunt, featuring series of ads and billboards with  gloomy-looking overweight children accompanied by statements such as … Continue reading

Posted in Advertising, Cause Marketing, Controversy, grassroots, Health Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, winners-toss-ups-flops | Leave a comment

Saying Nothing Says Everything.

Chances are you might have seen Target’s ad this past week.  And chances are, you hardly took special notice of one of the cute little models featured in the ad. Meet Ryan, a sweet little 6-year old boy with beautiful … Continue reading

Posted in Advertising, Kids, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Winners | Leave a comment

Virtual Meets Real Life

I’m so glad that the Toys ‘R Us holiday commercials have ended. Those two kids were annoying, especially the boy. But they recently introduced a Facebook game that caught my eye. Called Toys R’ Us Towers, and powered by video … Continue reading

Posted in Kids, Marketing Tactics, Moms, Retailers, Social Media, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

Santa is calling.

Kudos to Google, for providing a way to send free personalized greetings from Santa Claus this holiday season. What a great way to spread some holiday cheer and bring some magic back to this busy season! These messages can be  customized … Continue reading

Posted in brand image, Branding, Celebrities, Innovation, iPhone, Kids, Marketing Tactics, Moms, Technology | Leave a comment

Like LoJack for your kids.

Have you seen the new iPhone app that rewards kids for checking in with their parents? I’mOK™ uses two of the most motivating “sticks” — fun and reward—  to let families stay in touch with each other throughout  the day. … Continue reading

Posted in App, iPhone, Kids, location based app, Marketing Tactics, mobile marketing, Winners | Leave a comment