Category Archives: Kids

So she got inked.

I couldn’t help notice how different Barbie looks these days.  Complete with tattoos, pink hair, and a heart-and-crossbones t-shirt, she looks just a tad different than the Barbie I remember. Apparently this new tattooed Barbie has caused quite a stir, … Continue reading

Posted in brand image, Controversy, Kids, Marketing Tactics, Moms | Leave a comment

Back To School Doesn’t #!@*! anymore.

So this company called  Ace Metrix just came out with their list of top Back To School TV ads. Among all the hoards of pencils and pads (the old kind and the new kind), crayons, jeans, backpacks, sneakers and hair … Continue reading

Posted in Advertising, Brand Equity, brand image, Celebrity Endorsements, Kids, Marketing Tactics, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Do Good Food.

These days it seems like every company under the sun has latched on to some sort of cause marketing be it Susan G. Koman, Feeding America or LiveStrong.  Most of these efforts require some sort of consumer action (purchase) to … Continue reading

Posted in Beverage Marketing, brand image, Branding, Food Marketing, Giving Back, Kids, Loyalty Program, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

A McMovie Meal, please.

When the idea is good, it’s just plain good. So unless I just have a craving for a BK-something that I positively can’t get at Mickey D’s, I think I just witnessed the perfect “one up” on a recent trip … Continue reading

Posted in Advertising, Fast Food, Kids, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Lunch-Stealing Bullies…Bug Off!

Okay, I’m in this crazy business of marketing and I’m a mom and this silly product cracked me up. I still pack my kids lunch (even though they are high-schoolers) because I know that at least they’re getting a healthy … Continue reading

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Really Early Adopters?

Kindergartners with cell phones? According to a new study by Speak Up, mobile usage is getting younger and younger. Speak Up is a national initiative of Project Tomorrow, the nation’s leading education nonprofit organization dedicated to the empowerment of student … Continue reading

Posted in Controversy, iPhone, Kids, Marketing Tactics, mobile, mobile marketing, Moms, Technology, Teens | Leave a comment

Over the Top.

Certainly not one to shy away from controversy, Abercrombie & Fitch has really gone too far this time with the introduction of their “push up” bikini top that is part of the new swimsuit line at Abercrombie Kids. What 7 … Continue reading

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