Category Archives: Moms

Why is this news?

Call me jaded. But why all the marketing press about this new Kellogg’s Family Rewards loyalty program? Really? Multi-brand loyalty effort. OK. Unique codes printed in the boxes. Ooooo. Redeem for rewards — online, even on your phone. Shazowy, that’s … Continue reading

Posted in Boomers, Food Marketing, Loyalty Program, Marketing Tactics, Moms | Tagged , , | Leave a comment

Dr. Google Helps Fight the Flu

It’s that time of the year—the cold and flu season.  The time get bombarded with ads about talking mucus and monkeys walking around the pharmacy trying to find the right cold medicine for the job, all while simply trying to … Continue reading

Posted in App, Gadgets and Games, Innovation, Marketing Tactics, Moms, Technology | Leave a comment

Virtual Meets Real Life

I’m so glad that the Toys ‘R Us holiday commercials have ended. Those two kids were annoying, especially the boy. But they recently introduced a Facebook game that caught my eye. Called Toys R’ Us Towers, and powered by video … Continue reading

Posted in Kids, Marketing Tactics, Moms, Retailers, Social Media, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

Santa is calling.

Kudos to Google, for providing a way to send free personalized greetings from Santa Claus this holiday season. What a great way to spread some holiday cheer and bring some magic back to this busy season! These messages can be  customized … Continue reading

Posted in brand image, Branding, Celebrities, Innovation, iPhone, Kids, Marketing Tactics, Moms, Technology | Leave a comment

Who you sleep with can kill you.

Get a room, baby — your own room. The city of Milwaukee recently launched a public service campaign to reduce infant mortality by the year 2017.  While multiple initiatives make up this campaign, one in particular is causing quite a … Continue reading

Posted in Advertising, Cause Marketing, Controversy, Health Marketing, Moms, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

So she got inked.

I couldn’t help notice how different Barbie looks these days.  Complete with tattoos, pink hair, and a heart-and-crossbones t-shirt, she looks just a tad different than the Barbie I remember. Apparently this new tattooed Barbie has caused quite a stir, … Continue reading

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Need to Reach Moms? She’s gone mobile.

Are you a Mom or an advertiser looking to reach Moms? Moms today live and sleep with their smart phone according to a new study tracking 5,000 consumers by BabyCenter. In fact, smart phone usage has risen +64% within the … Continue reading

Posted in App, iPhone, Marketing Tactics, mobile, mobile marketing, Moms, Research, Testing | Leave a comment