Category Archives: Moms

Lunch-Stealing Bullies…Bug Off!

Okay, I’m in this crazy business of marketing and I’m a mom and this silly product cracked me up. I still pack my kids lunch (even though they are high-schoolers) because I know that at least they’re getting a healthy … Continue reading

Posted in Innovation, Kids, Marketing Tactics, Moms | Leave a comment

Baking Up Some Business!

We’ve all worked on mature businesses that seemed to have “nowhere left to go.” Well, not if you cook up a little imagination!” (Which is exactly what these guys did.) So how clever is this — local Edina, MN bakery … Continue reading

Posted in Marketing Tactics, Moms, new target, Winners, winners-toss-ups-flops | Leave a comment

Dueling Rapping CEO’s.

How fun! CE-YO Gary Hirshberg, of Stonyfield Farm, and CEO Seth Goldman, from Coca-Cola’s Honest Tea, are dueling rappers to promote organics for Earth month. Hirshberg and the “Stonyfield Moms” created a rap video about eating organic. Not to be … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, brand image, Branding, Facebook, Food Marketing, Health Marketing, Marketing Tactics, Moms, Promotions, Social Media, Twitter, Video, YouTube | Tagged | Leave a comment

Really Early Adopters?

Kindergartners with cell phones? According to a new study by Speak Up, mobile usage is getting younger and younger. Speak Up is a national initiative of Project Tomorrow, the nation’s leading education nonprofit organization dedicated to the empowerment of student … Continue reading

Posted in Controversy, iPhone, Kids, Marketing Tactics, mobile, mobile marketing, Moms, Technology, Teens | Leave a comment

Mom, can I get braces… pleeease! I need a new iPod.

I was talking to a friend the other day and was surprised when she told me her daughter had just requested her first orthodontist appointment. What? Yup, she actually asked if she could go to the orthodontist! Not because she … Continue reading

Posted in Advertising, Branding, Health Marketing, Innovation, Kids, Loyalty Program, Marketing Tactics, Moms, Promotions, Retargeting, Teens, Winners, Word of Mouth | Leave a comment

A Royal Sweepstakes?

I admit, I am a total groupie for all things British Royal, being introduced to the “repositioned brand” through Princess Diana over the years of her public life. Followed every detail and “scoop” as if it were my own family … Continue reading

Posted in Brand Equity, brand image, Celebrities, Customer Service, Giving Back, grassroots, Marketing Tactics, Moms, Social Responsibility and Philanthropy, Spokespeople | Leave a comment

Be a Big Baby.

I like shopping in Target, not as much as Costco, but more than WalMart. Their stores are easy to shop, with good merchandise at fair prices, and they do a lot of good for the local communities where they do … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Customer Feedback, Customer Service, Facebook, Interactive & Mobile, internet marketing, Marketing Tactics, Moms, Social Media, Winners, winners-toss-ups-flops | Leave a comment