Category Archives: Lifestyle Marketing

Weight Watchers: When Good Ideas Go Bad

So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading

Posted in Advertising, brand image, Controversy, International Marketing, Lifestyle Marketing | Leave a comment

Dollar Shave. Did Acquisition Kill The Funny?

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading

Posted in Branding, Content Marketing, Lifestyle Marketing, Social Media, Spokespeople, Twitter | Leave a comment

Redefining a Modern Spokesperson

Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Lifestyle Marketing, Spokespeople, TV Commercials | Leave a comment

Can hip humor fight Drugged Driving?

The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign  targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading

Posted in Advertising, Billboards, Health Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, Video | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

Today’s HR- Recruiting Through Snapchat

We’ve heard stories about someone losing their job over an “oops” on Snapchat. But, seems like more and more today,’modern’ companies are encouraging job applicants to use Snapchat to apply for open positions. Cue Everlane, trendy online clothing retailer. The … Continue reading

Posted in Branding, Creative Thinking, Innovation, Lifestyle Marketing, Media Creativity, Social Media | Leave a comment

To Honey Maid, Wholesome Means Acceptance

Honey Maid takes its “This Is Wholesome” campaign to a new level yet again in their latest evolution of the three-year-old campaign. Wayyyy beyond applying to the lowly graham cracker itself, the tagline continues to take on even more controversial … Continue reading

Posted in Advertising, Branding, Controversy, Food Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, TV Commercials | Leave a comment