Category Archives: Lifestyle Marketing

Mickey D’s Creates VR Happy Meals

You may have heard about, or even experienced, the wonders of today’s Virtual Reality headsets. To Boomers like myself, they are more than just an update to the View-Master® of our childhood (which themselves are quite a bit more than … Continue reading

Posted in Content Marketing, Creative Thinking, Experiential Marketing, Interactive & Mobile, International Marketing, Lifestyle Marketing, Marketing Tactics, Packaging, Technology, Travel, Hospitality, Restaurants | Leave a comment

Will #pepsiMojis Build or Break the Brand?

To say that social media has changed how the world communicates, is beyond an understatement. Pepsi has just proven this in spades with their new social media-inspired summer packaging design, slated to appear in stores soon. As part of their … Continue reading

Posted in Beverage Marketing, Branding, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Marketing Lesson from Barbie… Again?

Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading

Posted in Branding, Controversy, Fashion, Apparel, Innovation, Lifestyle Marketing, New Products | Leave a comment

Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment

25 of The Most Disruptive Brands of 2015

Always known, I hope, as one who constantly pushes to challenge the old cliches in Marketing, rethink the rules and reimagine new solutions, (and not always appreciated for it!) this recent list of 25 of The Most Disruptive Brands has … Continue reading

Posted in Advertising, Branding, Creative Thinking, Experiential Marketing, Lifestyle Marketing | Leave a comment

Can a Nice Brand Be Naughty and Win?

Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading

Posted in Advertising, Branding, Controversy, Fashion, Apparel, Lifestyle Marketing, YouTube | Leave a comment

Holiday Shopping on YouTube?

You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into  one … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Content Marketing, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Spokespeople, Video, YouTube | Leave a comment