Category Archives: Lifestyle Marketing

Will a revamped Hamburglar sell any burgers?

No news flash that the Golden Arches have taken a major back seat to chains like Chipotle and Panera for contemporary food choices, especially for Millennials. So in an attempt to transform themselves into a more “progressive burger company” and … Continue reading

Posted in Advertising, Branding, Controversy, Customer Feedback, Fast Food, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Can an old Brand really learn new tricks?

So riddle me this: Denny’s is to AARP Boomers as _(BLANK)__ is to social & tech savvy Millennials. THE ANSWER: Denny’s. Iconic purveyor of The Original Grand Slam breakfast and Moons Over My Hammy, Denny’s is proving that by uniting … Continue reading

Posted in Branding, Experiential Marketing, Lifestyle Marketing, Marketing Tactics, Travel, Hospitality, Restaurants | Leave a comment

Gutsy Enough to Change the Status Quo?

It takes a strong, gutsy, and smart Marketer to challenge the status quo, even when it’s right. Kudos to Hefty and their Ultimate™ Cups for redefining the “Mom” demographic in their hysterical, new #PARTYHARDMOMS Campaign! These videos speak for themselves. … Continue reading

Posted in Advertising, Awards, brand image, Lifestyle Marketing, Marketing Tactics, Moms, Winners, winners-toss-ups-flops | Leave a comment

Can Social Responsibility Be Profitable? Yes!

Uber car service is testing a way to marry social responsibility with bringing in business. They’ve created a sidewalk kiosk in Toronto that allows revelers to take a portable breathalizer test to see how they fare. One too many over … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Lifestyle Marketing, Local Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology | Leave a comment

A Social Sharing App Now Delivers Drinks

“Can I buy you a drink?” Whether as a pick up line, a congratulatory gesture, an act of  celebration, or for a million other reasons, it’s a question asked and answered over and over every day. So champagne giant, Moet … Continue reading

Posted in App, Beverage Marketing, Creative Thinking, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, mobile, mobile marketing | Leave a comment

Happy St. Paddy’s Day: Going Green Socially.

On Saint Patrick’s Day everyone wants to be Irish, especially brands. And what better way to demonstrate your Luck of The Irish than via social media.

Posted in Creative Thinking, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Calling All Women-Owned Businesses!

Yes! In a bold move to support the female-owned businesses in the country, (Hey, that’s GW Hoffman Marketing, too!) Walmart partnered with certifying body, Women’s Business Enterprise National Council (WBENC) and WEConnect International to launch a whole new subbrand — … Continue reading

Posted in Branding, Lifestyle Marketing, Marketing Tactics, New Products, Social Responsibility and Philanthropy | Leave a comment