Category Archives: Lifestyle Marketing

Femvertising Pays!

In honor of International Women’s Day, I thought it worth highlighting the fantastic insights surrounding the current valuable trend toward “Femvertising” — defined as pro-female messaging within advertising that is striking a chord with women and with marketers alike.  From … Continue reading

Posted in Advertising, Branding, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology | Leave a comment

Obsolescence. Not So Funny.

Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.

Posted in Boomers, Flop, Gadgets and Games, Marketing Tactics, Publicity, Reality Check, Retailers | Leave a comment

Fantastic Brand Built to Buck The Trend

We live in a frantic world. Always connected, scrolling, typing, checking in. And wondering how to speed it up even more. Well, STOP. Check out this “explanation” of the slow brand and tell me you don’t feel something. No wonder, … Continue reading

Posted in Awards, Branding, Innovation, International Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Tiffany Breaks Advertising Ground

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history. Though they join major fashion companies like Gap, Banana Republic and J. Crew, who have also featured same-sex couples, one can imagine that … Continue reading

Posted in Advertising, Awards, Branding, Controversy, Lifestyle Marketing, Marketing Tactics, Publicity, Winners, winners-toss-ups-flops | Leave a comment

Keep Your Eye On The Prize

In the chrome-and-glass world of “contemporary” marketing,  the pressure is always on to find the “shiny new object.” Often, this quest trumps all judgment as to what is truly relevant and motivating to REAL PEOPLE. So how about taking a … Continue reading

Posted in grassroots, Innovation, Lifestyle Marketing, Marketing Tactics, Promotions, Reality Check, Retailers | 2 Comments

The Best Possible Start

What a way to start a new year of showcasing creativity and marketing smarts here in our Reality Check blog, than with this killer short film by Fisher-Price! Their heartwarming #WishesForBaby movie lets us all in to hear parents’ hopes … Continue reading

Posted in Advertising, Awards, Branding, Creative Thinking, Lifestyle Marketing, Marketing Tactics, Video, Winners, winners-toss-ups-flops | Leave a comment