Category Archives: Teens

Smoke Signals or Viral Fire?

What happens when a good looking high school kid working at Target blows up the Internet? Meet Alex from Target, aka #AlexfromTarget, who was launched into viral stardom overnight when a teenage girl posted a photo of him packing groceries. The … Continue reading

Posted in internet marketing, Marketing Tactics, Publicity, Reality Check, Social Media, Teens, Twitter | Leave a comment

Goodbye Hello Kitty Beer.

That iconic kitty cat, Hello Kitty, known to grace everything for children–from fruit snacks to fruit of the loom underwear is now hawking fruit flavored beer. Yes, beer – an alcoholic adult beverage. The Hello Kitty brew, licensed by the … Continue reading

Posted in Beverage Marketing, brand image, Branding, Kids, Licensing, Teens | Leave a comment

More Things Like This, Please.

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

“Fast” Fashion

This spring Victoria’s Secret is debuting a new product line called “Bright Young Things.”  This line features underwear with phrases such as “Dare You,” “Feeling Lucky,” and “Call Me.” A spokesperson for Limited Brands provided an explanation as to why … Continue reading

Posted in Advertising, Awards, brand image, Controversy, Fashion, Apparel, Flop, Marketing Tactics, Retailers, Social Responsibility and Philanthropy, Teens, winners-toss-ups-flops | Leave a comment

A Hunky Reminder.

The Rethink Breast Cancer foundation has come up with a “Your Man Reminder” app and video to remind women to perform self examinations on a regular basis. The new app reminds women to check their breasts with a message from … Continue reading

Posted in App, Marketing Tactics, mobile, Teens, Women | Tagged , , | Leave a comment

Naughty or Nice?

Urban Outfitters is definitely skating onto the naughty list this year with their obscenity gifts being offered by this retailer which are really p—–g off parents but good. Urban Outfitters is trying to be edgy and appeal to Gen Y … Continue reading

Posted in Advertising, brand image, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Moms, Teens | Tagged , , | Leave a comment

Pocket Like It’s Hot

Having worked on food product marketing for more than a few years, I’ve often thought about leveraging celebrity endorsement by someone who actually liked and consumed our product. It looks like Nestle’s Hot Pockets brand has recently hit the jackpot … Continue reading

Posted in brand image, College Marketing, Food Marketing, Marketing Tactics, Spokespeople, Teens, Video | Tagged , , , | Leave a comment