Category Archives: Teens

The Value of Shock Value

As the awareness of the dangers of distracted driving continues to increase, I believe we’ve all seen the varied array of shocking commercials and videos showing an accident about to happen or often an accident’s deadly outcome. If the seriousness … Continue reading

Posted in Advertising, Marketing Tactics, Social Responsibility and Philanthropy, Teens | Leave a comment

Be the Change.

Two months ago, 14-year old Julia Bluhm was tired of hearing her ballet classmates constantly negatively complain about their bodies. She was tired of hearing her friends describe themselves as “having a FAT day.” She decided to do something about … Continue reading

Posted in Fashion, Apparel, Marketing Tactics, Teens, Twitter, Winners, winners-toss-ups-flops | Leave a comment

When Giving Back Falls Apart at the Seams.

What’s all the rage over Tom’s shoes? My daughter and my niece, both in their teens, were coveting Tom’s shoes during our recent back-to-school clothes shopping. Having heard so much about their philanthropic one for one philosophy–when you buy a … Continue reading

Posted in Brand Equity, brand image, Branding, Customer Feedback, Customer Service, Facebook, Giving Back, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Teens | Leave a comment

T-Shirt Deja Vu

A few weeks back JC Penney caused quite a stir with their T-shirts that read “I’m too pretty to do my homework so my brother does it for me.” As one might imagine happening, there were cries of sexism over … Continue reading

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The Good, the Bad and the Ugly for Cranberry Juice.

Now, human billboards as a form of advertising go way back to one of the first original forms of advertising, and as so is nothing new, but this new twist caught my eye. Ocean Spray has developed a city summer tour … Continue reading

Posted in Advertising, Beverage Marketing, Billboards, Brand Fans, brand image, Facebook, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, Teens, winners-toss-ups-flops | Leave a comment

Mirror, Mirror…Gone too far?

Hmmm. Really, really torn on this one. Check this out (no pun intended): Go Try It On is a new site/app that lets you get feedback on what you plan to wear before you head out into the big, bad, … Continue reading

Posted in App, Crowd Sourcing, Interactive & Mobile, Marketing Tactics, Teens, winners-toss-ups-flops | Leave a comment

Branded for Life.

Ecko Unltd., the hip trendy line of clothing that is clearly not meant for me, has the offer of a lifetime, literally.  If you permanently tattoo yourself with one of Ecko’s logo tattoo designs you are entitled to a lifetime … Continue reading

Posted in Advertising, Controversy, Flop, Loyalty Program, Marketing Tactics, Teens, winners-toss-ups-flops | Leave a comment