Category Archives: Teens

Really Early Adopters?

Kindergartners with cell phones? According to a new study by Speak Up, mobile usage is getting younger and younger. Speak Up is a national initiative of Project Tomorrow, the nation’s leading education nonprofit organization dedicated to the empowerment of student … Continue reading

Posted in Controversy, iPhone, Kids, Marketing Tactics, mobile, mobile marketing, Moms, Technology, Teens | Leave a comment

Over the Top.

Certainly not one to shy away from controversy, Abercrombie & Fitch has really gone too far this time with the introduction of their “push up” bikini top that is part of the new swimsuit line at Abercrombie Kids. What 7 … Continue reading

Posted in brand image, Controversy, Kids, Teens | Leave a comment

Mom, can I get braces… pleeease! I need a new iPod.

I was talking to a friend the other day and was surprised when she told me her daughter had just requested her first orthodontist appointment. What? Yup, she actually asked if she could go to the orthodontist! Not because she … Continue reading

Posted in Advertising, Branding, Health Marketing, Innovation, Kids, Loyalty Program, Marketing Tactics, Moms, Promotions, Retargeting, Teens, Winners, Word of Mouth | Leave a comment

Students (and Brands) get lucky!

LuckyStudent, a new start-up, the company is focusing its efforts on reaching college students, originally in Canada and now in the United States. LuckyStudent claims to make student life a whole lot better. The company kicked off their entry into … Continue reading

Posted in Couponing, Customer Feedback, grassroots, Interactive & Mobile, Marketing Tactics, Music, Sports and Entertainment, Promotions, Teens, TV Commercials | Leave a comment

Hangover Helpers…Wish I’d Thought of It!

Today, every entrepreneur is focused on the latest breakthrough in technology and creating the next Facebook. When I was in college, we had the “pie man” who sold pies to drunken college students at 2am or the “sandwich man” who … Continue reading

Posted in Customer Service, Teens, Winners | Leave a comment

Have You Texted Your Mom Lately?

Want to reach your mom? Text her. According to a Millennial Media report, 66% of moms send/receive text messages at home while 34% send/receive them elsewhere. It could be argued that the proliferation of moms using text messaging is most … Continue reading

Posted in mobile, Moms, Teens, Texting | Leave a comment

Mobile Meets Retail.

We love this new app available on iPhone that provides consumers with rewards just by walking into a store. Launched just 2 months ago, ShopKick ( is picking up momentum and has Best Buy, Macy’s, American Eagle, Sports Authority and … Continue reading

Posted in App, iPhone, Loyalty Program, mobile marketing, Teens | Tagged | Leave a comment