Category Archives: Local Marketing

Trends With Benefits

Posted on March 16, 2017 by jimbgwh

How can a tiny little ice cream shop in the small town of Bethel, CT go from months of lukewarm success to suddenly quadrupling their business practically overnight — in the middle of winter no less? The internet. Frustrated with … Continue reading →

Posted in Creative Thinking, Food Marketing, Innovation, Local Marketing, Word of Mouth | Leave a comment

Bad $$$es Welcome

Posted on January 26, 2017 by lizgwh

When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading →

Posted in Brand Equity, Content Marketing, Creative Thinking, International Marketing, Local Marketing | Leave a comment

A Little Doggie Sampling Goes A Long Way

Posted on September 16, 2016 by lizgwh

There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading →

Posted in Creative Thinking, Experiential Marketing, Health Marketing, Local Marketing, Partnerships, Sampling | Leave a comment

Marketing Lessons from An Avocado

Posted on June 4, 2015 by karengwh

As summer produce season comes into full swing, we would like to salute the avocado. We have been watching (and admiring) the Avocado Industry for years. By banding together and sharing costs, they have taken the mysterious, kinda ugly, after-guacamole-then-what? … Continue reading →

Posted in Advertising, Branding, Food Marketing, grassroots, Health Marketing, Local Marketing, Marketing Tactics | Leave a comment

Are Your Windows the New Frontier in Advertising?

Posted on June 2, 2015 by dianegwh

Need to make a little extra cash and got windows? Well here is a new view on outdoor advertising, no longer restricted to billboards along highways. Anything outdoors, can be turned into a billboard. We’ve seen park benches, waste cans, … Continue reading →

Posted in Ad creep, Advertising, Billboards, grassroots, Local Marketing, Marketing Tactics | Leave a comment

Promo 101: Give Them What They Want to Get What You Want

Posted on May 26, 2015 by karengwh

Promotion in Health Marketing is often believed to be either not possible, very straight forward, or, well, boring. We say, “Doesn’t have to be.” As we kick off the sunny summer season, the leading health-related question is: “How do you … Continue reading →

Posted in Awards, Creative Thinking, Experiential Marketing, grassroots, Health Marketing, Interactive & Mobile, International Marketing, Local Marketing, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

How to Find Big Ideas in Little Details

Posted on May 21, 2015 by craiggwh

Sometimes the biggest marketing ideas take shape in the smallest details. Take what Burger King did in Seoul, South Korea. Seoul is known for having one of the worst commute times for workers, with especially lengthy train rides. What happens? … Continue reading →

Posted in Creative Thinking, Experiential Marketing, Fast Food, Food Marketing, grassroots, International Marketing, Local Marketing, Marketing Tactics, Promotions | Leave a comment