Category Archives: Local Marketing

Can Social Responsibility Be Profitable? Yes!

Uber car service is testing a way to marry social responsibility with bringing in business. They’ve created a sidewalk kiosk in Toronto that allows revelers to take a portable breathalizer test to see how they fare. One too many over … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Lifestyle Marketing, Local Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology | Leave a comment

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment