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Category Archives: Celebrity Endorsements
siness Marketing creativity at it finest. Take a look at GE changing the conversation in its efforts to close the gender gap in science. With a goal of employing 20,000 women in STEM roles by 2020 and achieving a 50/50 … Continue reading
As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading
Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading
Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading
Politics and Late Night Comedy have become well-acquainted bedfellows over recent years. Equal-Opportunity barbs seem to level the playing field. But Politics and Prime Time Network TV shows? Politics and Marketing Conferences? Even Politics and First Responders on duty? Is … Continue reading
You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into one … Continue reading