Category Archives: Celebrity Endorsements

Age Before Beauty? Why Choose?

In our youth obsessed culture, it’s fantastic to see an iconic brand like L’Oreal tap another “Mature Market” spokesperson, welcoming Dame Helen Mirren, 69, to join fellow beauties like Jennifer Anniston, Jennifer Lopez, and Blake Lively as a face of … Continue reading

Posted in Advertising, Branding, Celebrities, Celebrity Endorsements, International Marketing, Lifestyle Marketing, Marketing Tactics | Leave a comment

Return To Sender.

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment

Just Do It On the Courts.

How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading

Posted in Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, New Products, Promotions, Reality Check, Spokespeople | Leave a comment

Click Clack is Back.

What’s the #1 app shooting to the top this month?  A high tech, can’t-live-without app? No. Sometimes it is the simplest things long forgotten in the wake of high tech, but given new life again. Hanx Writer, a simulated  typewriter … Continue reading

Posted in App, Celebrities, Celebrity Endorsements, Interactive & Mobile, iPad, Marketing Tactics, New Products, Reality Check, Technology | Leave a comment

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

More Things Like This, Please.

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

Bahumbizzle or Bahumfizzle?

The 2012 Adidas Holiday Campaign is getting a lot of press.  And, I have to agree, it gets high marks as a clever, integrated campaign. It has it all: — Great teaser miniseries of *Ebenezer Snoop* starring big names (former … Continue reading

Posted in Advertising, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, winners-toss-ups-flops, YouTube | Tagged , , , | Leave a comment