Category Archives: Celebrity Endorsements

Give Me Liberty, Or Give Me Denim.

I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791 Supply and Co., … Continue reading

Posted in brand image, Cause Marketing, Celebrity Endorsements, Fashion, Apparel, Giving Back, grassroots, Marketing Tactics, Publicity, Spokespeople, Winners | Tagged , , , , , | Leave a comment

Hey China, Wanna Do Lunch?

We live in a complicated world. The globalization of information has exploded in recent years and technology seems to be in danger of outpacing understanding. Suddenly, we have e-neighbors from cultures about which we may know little and whose rituals … Continue reading

Posted in Celebrities, Celebrity Endorsements, Social Responsibility and Philanthropy | Tagged , , | Leave a comment

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

Loyalty in The Round

It’s not often when a “loyalty” program includes so many truly “360” elements, especially one that is literally “360”. The Mohegan Sun Casino in CT just announced the creation of Shine 360 – a permanent, 25 foot wide, 360-degree photo … Continue reading

Posted in Celebrity Endorsements, Interactive & Mobile, Loyalty Program, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

You Think You Know Wheat Thins?

The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive Why the writers on The Colbert Report don’t win more Emmy® Awards is a mystery to me. Recently Stephen welcomed a new advertiser to The Report, … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Food Marketing, Marketing Tactics, Spokespeople, TV | Leave a comment

Talk about Reality TV!

I love The Office! Correction, I loved The Office, powered by comedic genius Steven Carell. That’s why my eyes were immediately drawn to the latest offering from Quill Office Products company – an introduction of Dunder Mifflin line of paper. … Continue reading

Posted in Brand Equity, Celebrity Endorsements, Marketing Tactics, new product development, Spokespeople, TV | Leave a comment

Have the Energy To Feed 1 Billion People?

Rapper, Curtis “50 Cent” Jackson, has joined forces with Chris Clarke, the CEO of Pure Growth Partners, to launch the 50 Cent Street King Energy Shot. 50 Cent was inspired to give back during a trip to Africa for the … Continue reading

Posted in Beverage Marketing, Cause Marketing, Celebrities, Celebrity Endorsements, Giving Back, Marketing Tactics, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops | Leave a comment