Category Archives: Celebrity Endorsements

Bold Experiments with Magic Brownies

OK, I’ll come right out now and say, “General Mills, you get a whopping GWH W.T.F. (Winner, Toss-Up or Flop) WINNER Award for this one!!” Why so excited? First of all, as a typically conservative age-old corporation, they had the … Continue reading

Posted in Advertising, Boomers, Branded Entertainment, Branding, Celebrity Endorsements, Controversy, Food Marketing, Health Marketing, Marketing Tactics, Publicity, Social Media, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Back To School Doesn’t #!@*! anymore.

So this company called  Ace Metrix just came out with their list of top Back To School TV ads. Among all the hoards of pencils and pads (the old kind and the new kind), crayons, jeans, backpacks, sneakers and hair … Continue reading

Posted in Advertising, Brand Equity, brand image, Celebrity Endorsements, Kids, Marketing Tactics, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Now That’s A Reason to Give

Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading

Posted in Cause Marketing, Celebrities, Celebrity Endorsements, Facebook, Giving Back, Marketing Tactics, Spokespeople, Video, Winners | Leave a comment

Poof! Get South Park’s Cheesy Poofs Before They are Gone.

Apparently, the main heros of a popular and hysterically twisted animated show called “South Park” LOVE their fictional snack – the Cheesy Poofs. So, to celebrate the show’s 15th anniversary, Comedy Central joined Frito-Lay to create an actual snack with … Continue reading

Posted in Celebrities, Celebrity Endorsements, TV, Wal-Mart | Leave a comment

Greenpeace Hijacks Ken.

Greenpeace has hijacked Mattel’s Ken as a spokesperson for its recent campaign against corporate participation in rainforest destruction. More than 180,000 people viewed a spoof video of Ken breaking up with Barbie over rain forest destruction. The video, featured on various … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Celebrities, Celebrity Endorsements, Controversy, Facebook, Green Marketing, internet marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Spokespeople, Sustainability, Technology, Twitter, Video, YouTube | Leave a comment

Pinstripe Passion

Being a Yankee fan since they stunk in the 60’s, a recent Ford promotion caught my eye.  The Tri-State Ford Dealers Association (TSFDA) is giving away a single Yankees Edition Ford Explorer in their 3rd annual program leveraging their sponsorship … Continue reading

Posted in Advertising, Automotive, brand image, Celebrities, Celebrity Endorsements, Facebook, grassroots, Marketing Tactics, Promotions, TV Commercials | Leave a comment

Tweet Power.

After viewing the latest Pepsi commercial featuring Colombian model and TV personality, Sophia Vergara, it became clear to me how important social media and, particularly, Twitter has become. It is a powerful tool that provides in the moment messaging. It … Continue reading

Posted in Beverage Marketing, Celebrities, Celebrity Endorsements, Social Media, Twitter | Leave a comment