Category Archives: Celebrity Endorsements

Hitting a Homerun.

Being a huge fan of baseball, especially the 27-time-World-Series-Champion New York Yankees, a recent promotion by Bank of America caught my eye. As part of it’s sponsorship of Major League Baseball, BOA hired Yankees outfielder and mega-personality Nick Swisher to … Continue reading

Posted in Brand Equity, Brand Fans, Celebrities, Celebrity Endorsements, grassroots, Marketing Tactics, Spokespeople, Winners, winners-toss-ups-flops | Leave a comment

A Whole New “Love Boat”

What do “Julie the Cruise Director” and Kid Rock have in common? Check out the new Carnival LIVE Concert Cruises and you’ll know. Both are (were) pivotal assets to engage potential cruise prospects. Both are (were) “of their time.”  But … Continue reading

Posted in Advertising, Brand Equity, Branding, Celebrities, Celebrity Endorsements, Marketing Tactics, Travel, Winners, winners-toss-ups-flops | Leave a comment

Ups AND Downs of Brand Identity.

Kirstie Alley is as real as it gets. Kirstie very publically puts herself out there with her weight issues, sometimes to a fault. There was that very brief failed television show, “The Fat Actress,” starring Kirstie that was really in … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Health Marketing, TV | 1 Comment

Super Reality Check

I look forward each year, as do millions, to being entertained during the Super Bowl by the “awesome creativity” of the best of the best creative communication geniuses. However this year with, OK, yes, a few exceptions, I think the … Continue reading

Posted in Advertising, Awards, Brand Equity, brand image, Celebrity Endorsements, Controversy, Marketing Tactics, Social Media, TV, TV Commercials, winners-toss-ups-flops, YouTube | Leave a comment

I’ll Take a Vowel, Please.

Get your ballgowns ready! Now you can be Vanna for a Day. Wheel of Fortune announced a contest for fans to submit videos showcasing their best “Vanna moves.” One lucky contestant, as voted by fans, gets to be on air … Continue reading

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Another Kardashian Deal?

Forget keeping up with the Kardashians, I can barely keep up with the number of endorsement deals this woman has committed to in the past few years. She endorses: – Quick Trim diet products – Fusion Beauty – Bravada – … Continue reading

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