Category Archives: grassroots

Want to Win? Redefine Your Retail.

Want a new sales opportunity for your product or service? Redefine how and where you play!  Just like success story SouveNEAR — a little company that changed the whole dynamic of selling authentic local artisanal goods, by placing them in … Continue reading

Posted in Creative Thinking, grassroots, Innovation, Marketing Tactics, Retailers | Leave a comment

What Does Your Brand Stand For… Really?

Ever get caught off guard by a small act of generosity by a company or brand that just made you think “WOW!”? Something totally unexpected? … And something that totally redefined that brand in your mind? I just did.

Posted in Branding, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Promotions, Reality Check | 1 Comment

Keep Your Eye On The Prize

In the chrome-and-glass world of “contemporary” marketing,  the pressure is always on to find the “shiny new object.” Often, this quest trumps all judgment as to what is truly relevant and motivating to REAL PEOPLE. So how about taking a … Continue reading

Posted in grassroots, Innovation, Lifestyle Marketing, Marketing Tactics, Promotions, Reality Check, Retailers | 2 Comments

How a 4-yr old Gave Life to a Campaign

Never underestimate the power of an adorable kid being real. Back in October, UPS launched their #WishesDelivered campaign — a sensational sentiment to help give the boring and usually berated logistics brand a bit of humanity — because, as UPS … Continue reading

Posted in Branding, grassroots, Marketing Tactics, Promotions, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Don’t Squander Your Resources. Especially If You Can.

    At a time of year when we are all so conscious of wringing out every last penny of value from the resources we have, this TBS W.T.F.: FLOP really got to me.

Posted in Advertising, Awards, Billboards, Flop, grassroots, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

Netflix is Watching YOU, too!

Netflix- It’s inspired by YOU, Paris!

Posted in Advertising, Billboards, grassroots, International Marketing, Marketing Tactics, Technology | Leave a comment

I Never Knew Breakfast Was Sad.

I never really thought about breakfast as being sad, until the launch of Chobani Oats and the #stopsadbreakfast campaign. But how happy can a bruised banana, burnt toast, or a sugary donut be?  So swapping it out for Chobani Oats … Continue reading

Posted in Experiential Marketing, Food Marketing, grassroots, Marketing Tactics, YouTube | Leave a comment