Category Archives: grassroots

Google to New Yorkers: Do You Really Know Your City?

Hey NYC, think you know it all?  Google’s latest campaign to promote their “Dream” app, bets you don’t, and shows how to get answers on just about anything, with ease.

Posted in Advertising, Awards, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Making 9/11 More Than a Memory

The 9/11 tragedy. Thirteen years ago. Not a “special” anniversary like 5 or 10 or 25. A long time ago, but it doesn’t feel like it, especially for those of us in the NY Tri-State area. So every year I … Continue reading

Posted in grassroots, Lifestyle Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Location, Location, Location works in Marketing, too

Need to find new, creative ways to get noticed? Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right across from Ad Giant, Ogilvy … Continue reading

Posted in Advertising, Awards, Billboards, Creative Thinking, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Sell Local, Speak Local.

Smart advertising can be found in the most unlikely of places! (And often that’s where it’s the best.) See how Manhattan Storage shows us the power of talking directly to your audience in as relevant a way as you can, … Continue reading

Posted in Advertising, Branding, grassroots, Lifestyle Marketing, Marketing Tactics | Leave a comment

In Search of a Fur Coat?

Simply genius. Overstock.com, the place for an awesome deal on almost any possible item ever, has come up with yet another way to make “surplus” goods available to the public.  This time, the surplus item is of the fur, floppy … Continue reading

Posted in Advertising, Awards, Creative Thinking, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Belmont Stakes Creatively Bets on Mobile for California Chrome

While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading

Posted in Advertising, Awards, grassroots, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology, Winners, winners-toss-ups-flops | Leave a comment

Pub Crawl With a Purpose

If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Travel, Hospitality, Restaurants | Leave a comment