Category Archives: grassroots

Soup’s on!

For 1 in 6 Americans, hunger is the reality of life. Fortunately, many corporations step up to the plate and make substantial donations to organizations such as Feeding America and local food banks. While most of these efforts tend to … Continue reading

Posted in Branding, Cause Marketing, grassroots, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Social Media at Work… No really.

WOW! I have always said my dream job would be New Product Development at Ben & Jerry’s. I’ve always loved the clever risks they’ve taken with flavor names affiliated with Jerry Garcia, Phish and Willie Nelson. But I think my … Continue reading

Posted in Advertising, brand image, Controversy, grassroots, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Zappos Makes Sure Holiday Travel Didn’t Get You Down

Zappos, one of my favorite companies, shows their laser-focused customer orientation once again with a Thanksgiving stunt in Houston’s George Bush International Airport. By turning the nasty, “where is MY bag?” luggage carousel into a giant “Wheel of Fortune”/ roulette … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Food TV of the Future?

No matter how many cooking shows I’ve watched where I say, “I’ve absolutely got to make that!” I’ve usually forgotten about the idea within the hour. Fortunately, for the attendees of the 2013 Food Film Fest, this was never an … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Music, Sports and Entertainment | Leave a comment

Gorilla Marketing

  Listen up guys with body hair! The summer is in full swing and I am certain you are concerned about your monkey-like appearance and the beach. Waxing is a last resort, but where would you have it done? Who … Continue reading

Posted in Couponing, Creative Thinking, Experiential Marketing, grassroots, International Marketing, Marketing Tactics | Leave a comment

Virtual Grocery Shopping Hits the Streets

A big fan of Peapod grocery delivery service, mobile marketing with real value AND the ever-maligned QR code, Peapod has created a “Perfect Storm” for me — Virtual Shopping from real life events! Going to populated summer places like concerts … Continue reading

Posted in Billboards, Creative Thinking, grassroots, grocery retailers, Interactive & Mobile, Marketing Tactics, QR codes | Leave a comment

What exactly have you been smoking?

One of the coolest whistle blowers on the planet has to be the thetruth.com. After flipping channels the other night, I was left aghast by their latest TV spot where a small crowd gathers around a kiosk in New York … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Labeling, Legal, Gvt, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials, Video | Leave a comment