Category Archives: grassroots

Refreshingly New Playfulness from 7up

So called “guerrilla marketing” is often big on sizzle and small on substance. Usually, tries to get attention just to get it, the heck with branding and equity and all that old-school B-school BS. Well not this time. Bravo 7-Up!! … Continue reading

Posted in Beverage Marketing, Experiential Marketing, grassroots, International Marketing, Marketing Tactics, Video | Leave a comment

Go Make Babies

There’s a new advertising campaign for Chicago’s public radio station, WBEZ, and it’s not what you’d expect. But I think it’s certainly one that those of us who live in the Windy City will notice! “We want listeners tomorrow, go … Continue reading

Posted in Advertising, Billboards, Creative Thinking, grassroots, Marketing Tactics, Word of Mouth | Tagged , , | Leave a comment

Wishing a New Year This Good…

With all the sadness and tragedy so pervasive over the past few months — from Hurricane Sandy to Sandy Hook— and with our media’s obsession with all things bad/sad/and horrible cloaking our lives, this video summed up exactly the note … Continue reading

Posted in grassroots, Marketing Tactics, Music, Sports and Entertainment, Social Media, Social Responsibility and Philanthropy, Video, Word of Mouth | Tagged , , | Leave a comment

This Cookie’s Not Crumbling

Who doesn’t love Oreo cookies? Or their advertising? For years Oreo has pulled at consumers’ heartstrings in just the right way to keep their mantle as America’s Favorite Cookie. But a recent innovative effort relied on consumers to help them … Continue reading

Posted in Brand Equity, brand image, Crowd Sourcing, Facebook, Food Marketing, grassroots, Marketing Tactics, Social Media, TV Commercials, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

Now THAT’S Responsive Marketing!

Way to go, Duracell! Hope everyone saw this fantastic example of bringing a brand to life in Real Life! Duracell had created a *Power Forward Community Center* apparently two years ago and a more agile *Rapid Responder* four-by-four truck add-on … Continue reading

Posted in Awards, Brand Equity, brand image, Branding, Experiential Marketing, Giving Back, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Give Me Liberty, Or Give Me Denim.

I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791 Supply and Co., … Continue reading

Posted in brand image, Cause Marketing, Celebrity Endorsements, Fashion, Apparel, Giving Back, grassroots, Marketing Tactics, Publicity, Spokespeople, Winners | Tagged , , , , , | Leave a comment

Street Wise, Indeed

Those in, or traveling through, Chicago might have encountered a StreetWise vendor selling weekly magazines in front of Starbucks or some other high traffic area. The StreetWise organization lends a helping hand to homeless men and women here in the … Continue reading

Posted in Giving Back, grassroots, Marketing Tactics, Social Responsibility and Philanthropy | Tagged , , | Leave a comment