Category Archives: internet marketing

Communication Skills From Kindergarten

Think cartoons are for kids? Think again. As I was perusing a vacation travel site the other night, I happened upon a promotion about The Pimsleur Approach, Simon & Schuster’s premier language learning program. Though rarely engaged by banner ads, … Continue reading

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Pass the Peas Please, Mr. President.

No matter what your party affiliation, this is a good way to get the Average Joe’s campaign dollars. It utilizes a simple tried and true sweepstakes featuring a high level prize. It is a good marketing tactic and one that … Continue reading

Posted in Celebrities, internet marketing, Marketing Tactics, Promotions, Social Media | Leave a comment

Can Spammers Shut You Down?

Spammers are nothing new. They are out there and wreaking havoc in our email boxes and causing headaches for consumers and brands alike. Recently, Shop LA Style was a source of a spammer’s spoof order that was sent to thousands … Continue reading

Posted in Controversy, internet marketing, Social Media, Twitter | Leave a comment

Timeline for Brands.

Here we go again, more facebook changes. Mark Zuckerberg and his team are now applying Timeline for brands which will go into effect for all business pages on March 30th, 2012. This will give brand pages the same look, feel … Continue reading

Posted in Brand Fans, brand image, Branding, Facebook, internet marketing, Marketing Tactics, Social Media | Leave a comment

The Ever-Fading Middleman.

Record stores (alright, I still call them that because I am old) are nearly gone. Video stores almost gone too. We all know what video streaming is doing to the traditional televison network. We could skip an entire season of … Continue reading

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Will The Shift Hit The Fans?

Being a long-time fan of manual transmissions, I  was pleased to see that Mini is running a campaign urging American’s to go for the stick instead of the automatic. Although some estimates say American’s who choose automatics make up 84% … Continue reading

Posted in Advertising, Automotive, Brand Equity, internet marketing, Marketing Tactics | Leave a comment

Step Aside Billy Mays

Ever think you have an cool idea for a product but don’t know what to do next, or how to get it from sketch to an actual product? Well, looks like quirky.com is a place to start. “Quirky is a … Continue reading

Posted in Crowd Sourcing, Innovation, internet marketing, Marketing Tactics, new product development, Winners, winners-toss-ups-flops | Leave a comment