Category Archives: internet marketing

Greenpeace Hijacks Ken.

Greenpeace has hijacked Mattel’s Ken as a spokesperson for its recent campaign against corporate participation in rainforest destruction. More than 180,000 people viewed a spoof video of Ken breaking up with Barbie over rain forest destruction. The video, featured on various … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Celebrities, Celebrity Endorsements, Controversy, Facebook, Green Marketing, internet marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Spokespeople, Sustainability, Technology, Twitter, Video, YouTube | Leave a comment

Getting people to do stuff — good stuff!

OK. It’s clear by now. We are all about “Getting people to do stuff.” And lots of those people have good ideas… so how about ideas that can help do good or make a difference? (like taking the Volkswagon Fun … Continue reading

Posted in Cause Marketing, Event Marketing, Giving Back, grassroots, internet marketing, Marketing Tactics, Social Responsibility and Philanthropy, Winners, Word of Mouth | Leave a comment

Be a Big Baby.

I like shopping in Target, not as much as Costco, but more than WalMart. Their stores are easy to shop, with good merchandise at fair prices, and they do a lot of good for the local communities where they do … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Customer Feedback, Customer Service, Facebook, Interactive & Mobile, internet marketing, Marketing Tactics, Moms, Social Media, Winners, winners-toss-ups-flops | Leave a comment

Flash Forward

For a while now, Flash was a synonym of a sleek, modern-looking website. Is there something even better coming? Adobe is not the only company preparing for the heralded death of Flash on the web. Sencha has announced the developer … Continue reading

Posted in internet marketing, Technology | Leave a comment

You Can Run But You Can’t Hide.

Ever feel like what you search for on line is following you? Welcome to the world of retargeting marketing, which proves you can run but you can’t hide –not when it comes to online tracking. Retargeting uses cookie technology to … Continue reading

Posted in internet marketing, Privacy Issues, Retargeting | Leave a comment