Category Archives: Licensing

Goodbye Hello Kitty Beer.

That iconic kitty cat, Hello Kitty, known to grace everything for children–from fruit snacks to fruit of the loom underwear is now hawking fruit flavored beer. Yes, beer – an alcoholic adult beverage. The Hello Kitty brew, licensed by the … Continue reading

Posted in Beverage Marketing, brand image, Branding, Kids, Licensing, Teens | Leave a comment

A Super Idea

The prospect of having a child begin a course of chemotherapy must be one of the most frightening things a parent has to face. Even more so for the child, because there is so much about it that they don’t … Continue reading

Posted in Controversy, Creative Thinking, Health Marketing, Kids, Licensing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Winners | Leave a comment

Superhero Envy

Yes, now you can be a superhero, too! With the Marvel’s new movie “The Avengers” ready to be released in May, the stores are loaded up with toy Hulks, mini-Thor’s, Spiderman underwear, and Ironman masks galore, as expected. But there’s … Continue reading

Posted in Innovation, Interactive & Mobile, Licensing, Marketing Tactics | Leave a comment

Can Angry Birds and The Smurfs Smackdown Mickey?

Angry Birds vs. The Smurfs vs. The House of The Mouse: Who Has More Licensing Power today… and who will tomorrow? Is anyone surprised that Disney’s Toy Story 3 won the award for overall best licensed program of the year … Continue reading

Posted in Advertising, Branding, Licensing, Marketing Tactics | Leave a comment