Category Archives: Loyalty Program

Sharing Happiness Pays Forward Brand Equity.

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

Making the Dean’s List.

I have to hand it to NYU with this very straight forward alumni support campaign. Clean, simple and with a call to action I wish I had while in school! Having always strived to make the Dean’s list while I … Continue reading

Posted in Advertising, Boomers, Cause Marketing, Loyalty Program, Marketing Tactics | Tagged , | Leave a comment

Why is this news?

Call me jaded. But why all the marketing press about this new Kellogg’s Family Rewards loyalty program? Really? Multi-brand loyalty effort. OK. Unique codes printed in the boxes. Ooooo. Redeem for rewards — online, even on your phone. Shazowy, that’s … Continue reading

Posted in Boomers, Food Marketing, Loyalty Program, Marketing Tactics, Moms | Tagged , , | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment

Loyalty in The Round

It’s not often when a “loyalty” program includes so many truly “360” elements, especially one that is literally “360”. The Mohegan Sun Casino in CT just announced the creation of Shine 360 – a permanent, 25 foot wide, 360-degree photo … Continue reading

Posted in Celebrity Endorsements, Interactive & Mobile, Loyalty Program, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

Will Fair and Square be enough anymore?

OK, so everybody’s buzzing about JC Penney’s new “overhaul.” Yes, the TV spots leading up to 2/1/12— the BIG DAY — were fantastic. The frantic, over-the-top, promotion overload of today was more than communicated, as was JC Penney’s intent to … Continue reading

Posted in Advertising, Brand Equity, brand image, Loyalty Program, Marketing Tactics, Promotions, Publicity | Leave a comment

A GIGUNDO Incentive

Some things don’t change in this crazy business we’re in, especially when it relates to what REALLY motivates people. We all know that people like to get something for free, they love to win (sweepstakes, games or contests), and they … Continue reading

Posted in Beverage Marketing, Billboards, Brand Fans, brand image, Experiential Marketing, Loyalty Program, Marketing Tactics, Packaging | Leave a comment