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Category Archives: Loyalty Program
Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers. This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading
I have to hand it to NYU with this very straight forward alumni support campaign. Clean, simple and with a call to action I wish I had while in school! Having always strived to make the Dean’s list while I … Continue reading
Call me jaded. But why all the marketing press about this new Kellogg’s Family Rewards loyalty program? Really? Multi-brand loyalty effort. OK. Unique codes printed in the boxes. Ooooo. Redeem for rewards — online, even on your phone. Shazowy, that’s … Continue reading
Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading
It’s not often when a “loyalty” program includes so many truly “360” elements, especially one that is literally “360”. The Mohegan Sun Casino in CT just announced the creation of Shine 360 – a permanent, 25 foot wide, 360-degree photo … Continue reading
OK, so everybody’s buzzing about JC Penney’s new “overhaul.” Yes, the TV spots leading up to 2/1/12— the BIG DAY — were fantastic. The frantic, over-the-top, promotion overload of today was more than communicated, as was JC Penney’s intent to … Continue reading