Category Archives: Loyalty Program

For the love of a GWP

So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading

Posted in Gift with Purchase, Green Marketing, grocery retailers, Loyalty Program, Marketing Tactics, Promotions, Reality Check, supermarkets, Winners, winners-toss-ups-flops | Leave a comment

Do Good Food.

These days it seems like every company under the sun has latched on to some sort of cause marketing be it Susan G. Koman, Feeding America or LiveStrong.  Most of these efforts require some sort of consumer action (purchase) to … Continue reading

Posted in Beverage Marketing, brand image, Branding, Food Marketing, Giving Back, Kids, Loyalty Program, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Quenching My Thirst

I like the Hilton Garden Inn hotel chain. It provides good value – nice, consistent accommodations with amenities, all at a reasonable price.  (And they have free cookies at the front desk at night). They pay off their tag line … Continue reading

Posted in Brand Equity, Loyalty Program, Marketing Tactics, Travel | Leave a comment

Check In and Check Out Foursquare.

Since its debut in 2009, Foursquare has been steadily growing and so has “check-ins,” a term which Foursquare has coined and made famous. Originally, Foursquare was a concept to reward loyalty by making the most frequent check-ins to an establishment … Continue reading

Posted in App, iPhone, location based app, Loyalty Program, Marketing Tactics, mobile, mobile marketing, new target, Promotions, Social Media | Leave a comment

Surprised and Delighted… no really!

I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading

Posted in Automotive, Customer Feedback, Customer Service, Loyalty Program, Marketing Tactics, testing, Travel | Leave a comment

Branded for Life.

Ecko Unltd., the hip trendy line of clothing that is clearly not meant for me, has the offer of a lifetime, literally.  If you permanently tattoo yourself with one of Ecko’s logo tattoo designs you are entitled to a lifetime … Continue reading

Posted in Advertising, Controversy, Flop, Loyalty Program, Marketing Tactics, Teens, winners-toss-ups-flops | Leave a comment

Mom, can I get braces… pleeease! I need a new iPod.

I was talking to a friend the other day and was surprised when she told me her daughter had just requested her first orthodontist appointment. What? Yup, she actually asked if she could go to the orthodontist! Not because she … Continue reading

Posted in Advertising, Branding, Health Marketing, Innovation, Kids, Loyalty Program, Marketing Tactics, Moms, Promotions, Retargeting, Teens, Winners, Word of Mouth | Leave a comment