Category Archives: Loyalty Program

Old Habits Die Hard.

Why is it so hard to get consumers to try something new, or to switch brands? To answer, let’s start here, at wimp.com. Too funny. Since dogs interact with the world, first and foremost, through scent, that dog actually knows that … Continue reading

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Brewing up $11B is something to Celebrate. Happy 40th Starbucks!

40 years ago this month, the very 1st Starbucks opened in Pike’s Place Market in Seattle. Can you believe it has been 40 years? From that first store, Starbucks has grown to 17, 000 locations in 55 countries with revenues … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Facebook, Loyalty Program, Marketing Tactics, Social Media | Leave a comment

Make Mine a Free McLatte on Fridays!

I have to admit I’m a coffee snob…but not in the way you might think. I’m not someone who HAS to have a Starbucks. I just like a nice hot skim latte. Don’t get me wrong, I have a cappuccino … Continue reading

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Hit me.

I went to my favorite casino in Atlantic City a few weeks ago and “won” – meaning, I broke even at the Blackjack tables.  And I’ve already been invited back to return next month, for free. Do they know what … Continue reading

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Mobile Meets Retail.

We love this new app available on iPhone that provides consumers with rewards just by walking into a store. Launched just 2 months ago, ShopKick (www.shopkick.com) is picking up momentum and has Best Buy, Macy’s, American Eagle, Sports Authority and … Continue reading

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