Category Archives: Marketing Tactics

Sharing Happiness Pays Forward Brand Equity.

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

Reality One-Ups Virtual Reality

By now, we’re all familiar with the concept of virtual reality experiences. With a pair of goggles and a little imagination, we can be transported to another place in an instant. However, the North Face in South Korea took VR … Continue reading

Posted in Branding, Experiential Marketing, International Marketing, Marketing Tactics, Technology | Leave a comment

Holiday Shopping on YouTube?

You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into  one … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Content Marketing, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Spokespeople, Video, YouTube | Leave a comment

A Strong Brand Can Transcend Channel Boundaries

Amy’s Kitchen steps out of the grocery store aisles with Organic Fast Food! Like, the drive-thru kind. Yes, you read that right. The #1 organic brand in the grocery store has opened its first quick serve restaurant and lines are … Continue reading

Posted in Branding, Fast Food, Health Marketing, Marketing Tactics, Travel, Hospitality, Restaurants | Leave a comment

The Power of a Product Demo

“Hard horse further covered the tomato fruit.” Does the phrase mean anything to you? Fortunately for Elan Languages, a little known online translation tool, this silly set of directions (and more!) in a translated cooking video, helped to seriously showcase its … Continue reading

Posted in Branding, Content Marketing, Creative Thinking, Video | Leave a comment

A Modern Partnership Made in Heaven

I’ll admit it, I’m a bit of a space and science geek. So this partnership had me from the start. But for the millions of others not engaged in space science — especially the younger generations — what a great … Continue reading

Posted in Branding, Celebrities, Celebrity Endorsements, Music, Sports and Entertainment, Partnerships | Leave a comment

Quaker Taps Real People, Real Emotion for a Big Win

Goodness Starts Today. That’s the message of Quaker Canada’s recent YouTube hit video. But instead of focusing on the nutritional properties of this good-for-you brand’s products, the video tugs at the heartstrings of the viewer with a real-life dad and … Continue reading

Posted in Branding, Content Marketing, Food Marketing, Lifestyle Marketing, Video | Leave a comment