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Category Archives: Video
Plum Organics Hopes That Sex Sells… In A Totally Different Way
Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading
H&M, Wes Anderson and Nostalgia Work Together
A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading
Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video
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Not So Silly Trix Rabbit Gets Real
In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home — a competition to … Continue reading
Posted in Advertising, Brand Equity, Food Marketing, Spokespeople, Video
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Would You Push Limits to Prove Your Point?
Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading
Can hip humor fight Drugged Driving?
The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading
Are Silent Movies Returning?
Is everything old truly new… again and again and again? No dispute that video is the workhorse of today’s digital and social platforms. Sight, sound and motion creatively married to get the job done quite engagingly. Then I read the … Continue reading
Posted in Advertising, Content Marketing, Media Creativity, Social Media, Video
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Holiday Shopping on YouTube?
You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into one … Continue reading