Category Archives: Video

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

If They Find It…

The best thing about this PSA (aside from the fact that it’s hysterical), is that it gets its message across no matter which side of the “Gun Rights” debate you find yourself on. I don’t imagine there are many gun … Continue reading

Posted in Controversy, Creative Thinking, Hard Goods, Kids, Moms, Publicity, Social Responsibility and Philanthropy, TV Commercials, Video, Winners, Word of Mouth | Tagged , , | Leave a comment

Endangered Wildlife — Giving ‘Timed Offer’ A Whole New Meaning

Have you seen this one? The Smithsonian National Zoo and the Conservation Biology Institute have teamed up in a “wildly” innovative way with the American rock band, Portugal. The Man, to raise awareness about a beautiful animal that is close … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Reality Check, Social Media, Social Responsibility and Philanthropy, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

Dove Teaches Selfie Expression

Man they are good! No, … sensational. The Dove Real Beauty Campaign marks its 10th Anniversary with another tearjerker (if you are the sensitive type.) Once again taking on female issues with self image, this time they head down to … Continue reading

Posted in Advertising, Awards, Brand Equity, Lifestyle Marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | 1 Comment

Now That’s Holiday Spirit!

Classic brand. Classic holiday. So last thing you want is classic advertising (like those car ads with the red bows!) And the Baileys Irish Cream brand seems to get that this season. In an enchanting (albeit a tad long winded) … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Marketing Tactics, Video, YouTube | Leave a comment

Ringing in the Holidays

Like everyone else this year who has started marketing Christmas even before the poor turkey has had its day on the table, I simply had to showcase this one! The holiday spot from K-Mart speaks for itself.  Brought to us … Continue reading

Posted in Advertising, Awards, Fashion, Apparel, Marketing Tactics, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment