Category Archives: Video

Trick or Treat’s a Scream!

Halloween just isn’t Halloween without a good horror flick! So even with overall Halloween spending declining, Fandango proved it didn’t take big bucks and came up with a cleaver way to drive traffic to its new horror-movie hub, House of … Continue reading

Posted in Awards, Crowd Sourcing, Marketing Tactics, Promotions, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

Volvo’s Hampster Put to The Test

  Maybe Volvo thought that if Kia could have a raging success with a rodent, so could they? Or maybe they wanted to shake their image as a safe/boring auto maker that had “stuck” with them for decades? But here’s … Continue reading

Posted in Advertising, Automotive, Marketing Tactics, Video | Leave a comment

Kia Spokesrodents continue to get the job done

So I guess you either love the Kia Hampsters or hate them. I have been a lover since Day 1. And they’re back… once again, telling the entire story that Kia wants told, just by watching their furry little escapades. … Continue reading

Posted in Advertising, Branding, Marketing Tactics, Video | Leave a comment

QR Codes Breathe Life Into Obituaries

We’ve all seen the articles saying that QR codes are dead. But maybe not so fast. They may not have stuck with consumer packaged goods as some hoped, but they’ve worked for almost 20 years in the auto industry… and … Continue reading

Posted in Awards, Creative Thinking, Marketing Tactics, QR codes, Seniors, Video, Winners, winners-toss-ups-flops | Leave a comment

What exactly have you been smoking?

One of the coolest whistle blowers on the planet has to be the thetruth.com. After flipping channels the other night, I was left aghast by their latest TV spot where a small crowd gathers around a kiosk in New York … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Labeling, Legal, Gvt, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials, Video | Leave a comment

Refreshingly New Playfulness from 7up

So called “guerrilla marketing” is often big on sizzle and small on substance. Usually, tries to get attention just to get it, the heck with branding and equity and all that old-school B-school BS. Well not this time. Bravo 7-Up!! … Continue reading

Posted in Beverage Marketing, Experiential Marketing, grassroots, International Marketing, Marketing Tactics, Video | Leave a comment

Good Friends Make Good Viral Videos

  Is a true friend truly hard to find? That’s at least what Carlsberg Beer set out to prove in their latest video campaign. The set-up: A staged scenario of a late night card game leaves a guy supposedly in … Continue reading

Posted in Advertising, Beverage Marketing, Marketing Tactics, Video, YouTube | Leave a comment