Category Archives: Video


In a world ruled by marketing, where ads are piling up on top of each other for a chance to sell us something, once in a while a powerful message emerges and grabs us instantly. Imagine an ad for the … Continue reading

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F ** ing Great Video Nets $10 million

Ever question the power of mixing a simple, good idea with a simple, funny, “homemade” video? Well don’t. Not this time. What started with a simple premise — razor blades shouldn’t cost a lot of money — a user friendly … Continue reading

Posted in internet marketing, Marketing Tactics, Video, Word of Mouth, YouTube | Tagged , , , | Leave a comment

Communication Skills From Kindergarten

Think cartoons are for kids? Think again. As I was perusing a vacation travel site the other night, I happened upon a promotion about The Pimsleur Approach, Simon & Schuster’s premier language learning program. Though rarely engaged by banner ads, … Continue reading

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Wishing a New Year This Good…

With all the sadness and tragedy so pervasive over the past few months — from Hurricane Sandy to Sandy Hook— and with our media’s obsession with all things bad/sad/and horrible cloaking our lives, this video summed up exactly the note … Continue reading

Posted in grassroots, Marketing Tactics, Music, Sports and Entertainment, Social Media, Social Responsibility and Philanthropy, Video, Word of Mouth | Tagged , , | Leave a comment

Pocket Like It’s Hot

Having worked on food product marketing for more than a few years, I’ve often thought about leveraging celebrity endorsement by someone who actually liked and consumed our product. It looks like Nestle’s Hot Pockets brand has recently hit the jackpot … Continue reading

Posted in brand image, College Marketing, Food Marketing, Marketing Tactics, Spokespeople, Teens, Video | Tagged , , , | Leave a comment

Too far or too good?

Video gaming company + Recruitment ad = Kixeye Interview video. One of the cleverest uses of profanity in advertising! 2 middle fingers up! A must see! Strong advise to watch it twice for more details in the plot. Source:

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Middle School Teachers Can Bust A Move!

Just have to hand it to the middle school teachers in my town who pulled a great prank on their students adding a little levity to their lives and gaining the last laugh before school let out for the year. … Continue reading

Posted in Creative Thinking, Kids, Marketing Tactics, Video, YouTube | Leave a comment