Category Archives: Video

873 Pictures are Worth a Thousand Words

WOW. How do you promote something as broad as a stock photo business? Like this!!!! 6 months of painstaking search (we can all feel the pain) and a 1-minute video. Done! Brilliant! But don’t take my word for it, see … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, Technology, Video | Leave a comment

Don’t Wake Up In A Ditch

In the advertising category of  “I may not remember you vs. your competition, but as long as these spots are funny I’ll keep paying attention,” I’d like to say I am becoming a fan of the latest DirectTV campaign. Elaborate … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, Technology, TV Commercials, Video | Leave a comment

Ford Pinball Park

I love all the creative ways companies are using outdoor media to get attention and sell their brand’s features. It seems like there’s always something new going on on the jumbo screen at Times Square, or a modified flash mob … Continue reading

Posted in Advertising, Automotive, Creative Thinking, Innovation, Marketing Tactics, Technology, Video | Leave a comment

Loyalty in The Round

It’s not often when a “loyalty” program includes so many truly “360” elements, especially one that is literally “360”. The Mohegan Sun Casino in CT just announced the creation of Shine 360 – a permanent, 25 foot wide, 360-degree photo … Continue reading

Posted in Celebrity Endorsements, Interactive & Mobile, Loyalty Program, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

What Makes “Viral” go Viral?

Last week I spotted a video from a band I’d never heard of, doing a cover version of a song by another band I’d never heard of. I don’t even remember where I saw it, but I followed it to … Continue reading

Posted in Brand Fans, Creative Thinking, Innovation, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Media, TV, Video, Word of Mouth, YouTube | Leave a comment

Me-Ow Awful Jingle Bells.

Well this is embarrassing for Walmart. For the holiday season, you wouldn’t think a brand such as Walmart would need to resort to a horrific stunt with a cat yodeling Jingle Bells with an ill fitting pair of dentures. But … Continue reading

Posted in Brand Equity, brand image, Branding, Marketing Tactics, Music, Sports and Entertainment, Social Media, TV Commercials, Video, Wal-Mart, winners-toss-ups-flops | Leave a comment

Have the Energy To Feed 1 Billion People?

Rapper, Curtis “50 Cent” Jackson, has joined forces with Chris Clarke, the CEO of Pure Growth Partners, to launch the 50 Cent Street King Energy Shot. 50 Cent was inspired to give back during a trip to Africa for the … Continue reading

Posted in Beverage Marketing, Cause Marketing, Celebrities, Celebrity Endorsements, Giving Back, Marketing Tactics, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops | Leave a comment