Category Archives: Word of Mouth

Trends With Benefits

Posted on March 16, 2017 by jimbgwh

How can a tiny little ice cream shop in the small town of Bethel, CT go from months of lukewarm success to suddenly quadrupling their business practically overnight — in the middle of winter no less? The internet. Frustrated with … Continue reading →

Posted in Creative Thinking, Food Marketing, Innovation, Local Marketing, Word of Mouth | Leave a comment

Messing With The Crown Jewels- The Brand

Posted on May 13, 2016 by karengwh

Is this a portrait of Brand worship or what? Will the new Instagram logo ever engender the same? With all of the conversation and bouhaha over the new Instagram logo, one has to wonder if there is anything in marketing … Continue reading →

Posted in Branding, Word of Mouth | Leave a comment

The Ultimate Customer Service Pays Off

Posted on January 28, 2016 by lizgwh

Returning an item to a store or online retailer is typically a non-event and not something most of us bother to talk about. But a recent return attempt to Zulily proved to be quite the opposite. One call to Zulily’s … Continue reading →

Posted in Branding, Customer Service, Fashion, Apparel, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Brands Having Sass With Class

Posted on August 13, 2015 by lizgwh

Long the punching bag of Jon Stewart, one would think Arby’s would have been quietly doing the happy dance come Jon’s last show. Certainly wouldn’t have been bothered to say good-bye to him. Fortunately, they did just the opposite and created … Continue reading →

Posted in Branding, Controversy, Creative Thinking, Publicity, Travel, Hospitality, Restaurants, TV Commercials, Word of Mouth | Leave a comment

Looking for Brand Advocates?

Posted on July 10, 2015 by kathygwh

Think it takes an exhaustive search to find folks willing to toot your horn? Sometimes your strongest Brand Advocates are right under your nose! That’s where they were for IBM.  The tech giant easily enticed 1,000 of its own sales … Continue reading →

Posted in Creative Thinking, grassroots, Social Media, Word of Mouth | Leave a comment

Big Ideas Only Look Easy

Posted on June 17, 2015 by jimbgwh

Ever notice how the really big ideas look amazingly simple when executed properly? But what’s really behind them? Our latest Poster Child: A recent National Blood Week campaign in the UK to increase blood donations due to drastically lower contributions. … Continue reading →

Posted in Advertising, Creative Thinking, grassroots, International Marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Word of Mouth | Leave a comment

Magic Mike XXL’s Amusing New Promo

Posted on June 11, 2015 by richardgwh

Full disclosure: when he first came on the scene, I thought Channing Tatum was just another handsome, muscular lunk-head actor that folks seemed to swoon over. But having seen a few of his comedies since then, I have to admit, he’s … Continue reading →

Posted in Advertising, Celebrities, Creative Thinking, Promotions, Publicity, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment