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Category Archives: Word of Mouth
How can a tiny little ice cream shop in the small town of Bethel, CT go from months of lukewarm success to suddenly quadrupling their business practically overnight — in the middle of winter no less? The internet. Frustrated with … Continue reading
Is this a portrait of Brand worship or what? Will the new Instagram logo ever engender the same? With all of the conversation and bouhaha over the new Instagram logo, one has to wonder if there is anything in marketing … Continue reading
Long the punching bag of Jon Stewart, one would think Arby’s would have been quietly doing the happy dance come Jon’s last show. Certainly wouldn’t have been bothered to say good-bye to him. Fortunately, they did just the opposite and created … Continue reading