Category Archives: Word of Mouth

Are You Abusing The Power of Social Media?

DON’T WATCH this whole video. Please. ALS (AKA Lou Gehrig’s disease) is a merciless disease. Desperate patients and their families have turned to social media in their quest to find a cure, as the only drug currently approved for ALS in … Continue reading

Posted in Controversy, Health Marketing, Legal, Gvt, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Can You Copy Viral Success?

Is the Twizzler Challenge the next biggest philanthropic initiative? The Twizzler Challenge (#TwizzlerChallenge) — created by chance, not a Marketing Department — dares two people to share a single Twizzler from the opposite ends and meet in the middle for a … Continue reading

Posted in Celebrities, Marketing Tactics, Promotions, Publicity, Reality Check, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Super Bowl Spending- CMO Words of Advice.

Now that the bulk of the Monday Morning Quarterbacking over the ads is winding down (or is it?), we wanted to have a real conversation about the difficult decision to spend huge sums of marketing money like those invested in … Continue reading

Posted in Advertising, Branding, Marketing Tactics, Publicity, TV Commercials, Word of Mouth | Leave a comment

How a 4-yr old Gave Life to a Campaign

Never underestimate the power of an adorable kid being real. Back in October, UPS launched their #WishesDelivered campaign — a sensational sentiment to help give the boring and usually berated logistics brand a bit of humanity — because, as UPS … Continue reading

Posted in Branding, grassroots, Marketing Tactics, Promotions, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Return To Sender.

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment