Category Archives: Word of Mouth

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

If They Find It…

The best thing about this PSA (aside from the fact that it’s hysterical), is that it gets its message across no matter which side of the “Gun Rights” debate you find yourself on. I don’t imagine there are many gun … Continue reading

Posted in Controversy, Creative Thinking, Hard Goods, Kids, Moms, Publicity, Social Responsibility and Philanthropy, TV Commercials, Video, Winners, Word of Mouth | Tagged , , | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

The Ugly Truth

  Some of we “experienced” marketing types get punchy at times when brainstorming campaign ideas. Usually we have to run through the list of the latest industry buzzwords that drive us crazy (#recalibrate, #reachout, #lowhangingfruit, #bandwidth) just to get them … Continue reading

Posted in Advertising, Branding, Creative Thinking, Marketing Tactics, Reality Check, Word of Mouth | Leave a comment

Ronald McDonald v Ronald McDonald.

Only Ronald McDonald can take on McDonald’s, at least that is what Taco Bell is banking on to launch their new breakfast offering. A new TV spot from Taco Bell features a series of real life (folks named) Ronald McDonalds, … Continue reading

Posted in Branding, Creative Thinking, Marketing Tactics, Promotions, Word of Mouth | Leave a comment

Good Message or Mockery?

Snickers has been running funny “You’re Not You When You’re Hungry” ads since Super Bowl 2010. Featuring notables like Betty White, Kim Jong-Un, and Robin Williams, each time showing the dilemma of men not behaving “normally” due to hunger, being … Continue reading

Posted in Advertising, Branding, Marketing Tactics, Word of Mouth | Leave a comment

An Un-Super Bowl

It was bad enough that the game was less than stellar. But this year, the Advertising Community left me wanting more, too. OK, the Bud Clydesdales made me tear up. (Soooo sweet. ) But since I’d already had my fill … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment