Category Archives: Word of Mouth

Whole new kind of Traveling Salesman

Today, seems like there’s a new form of fancy advertising being touted every day. But for me, good old-fashioned “word of mouth” works best. Learning about a product from someone with real credibility is the best way for me to … Continue reading

Posted in Hard Goods, Innovation, Marketing Tactics, Travel, Hospitality, Restaurants, Word of Mouth | Leave a comment

Real Time Tourist Raves

Having just returned from a vacation in The Netherlands, I was not surprised to see yet another spot-on *people-centric* innovation from the Dutch. (Same folks who not only figured out how to reclaim acres and acres of land that they … Continue reading

Posted in Crowd Sourcing, Customer Feedback, Interactive & Mobile, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Word of Mouth | Leave a comment

A New Low For Bad Taste in Advertising

I actually hesitated to continue to give any more press to this “advertising.” But had to, because there are more people to blame than the obvious. So, Hyundai is the latest company being criticized for offensive advertising efforts with the … Continue reading

Posted in Advertising, Controversy, International Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Putting Your Creative Brief Where Your Mouth Is

Now THIS is an example of making creative briefs work harder! You really must watch this short video … This is from a South African ad agency who needed to boost their design department’s presence.  The idea came from old … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Word of Mouth | Leave a comment

Go Make Babies

There’s a new advertising campaign for Chicago’s public radio station, WBEZ, and it’s not what you’d expect. But I think it’s certainly one that those of us who live in the Windy City will notice! “We want listeners tomorrow, go … Continue reading

Posted in Advertising, Billboards, Creative Thinking, grassroots, Marketing Tactics, Word of Mouth | Tagged , , | Leave a comment

F ** ing Great Video Nets $10 million

Ever question the power of mixing a simple, good idea with a simple, funny, “homemade” video? Well don’t. Not this time. What started with a simple premise — razor blades shouldn’t cost a lot of money — a user friendly … Continue reading

Posted in internet marketing, Marketing Tactics, Video, Word of Mouth, YouTube | Tagged , , , | Leave a comment

Digital Democracy

Love this phrase! In a virtual world/platform that essentially gives every rant, rave and negative nasty comment equal “airtime” with the proactive, positive counterparts, I found the concept  intriguing. Wiki defines it as “…the use of information and communication technologies … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Interactive & Mobile, Legal, Gvt, Marketing Tactics, Word of Mouth | Tagged , , , | Leave a comment