Category Archives: Word of Mouth

Wishing a New Year This Good…

With all the sadness and tragedy so pervasive over the past few months — from Hurricane Sandy to Sandy Hook— and with our media’s obsession with all things bad/sad/and horrible cloaking our lives, this video summed up exactly the note … Continue reading

Posted in grassroots, Marketing Tactics, Music, Sports and Entertainment, Social Media, Social Responsibility and Philanthropy, Video, Word of Mouth | Tagged , , | Leave a comment

Spoiled Spoils the Season

While I do love the holiday season, I have to admit, by the time it arrives, I have had it with all of the over-the-top pushes to buy, buy, buy! Between the non-stop car ads, Midnight Sales, Buy/Gets, and “Hottest … Continue reading

Posted in Controversy, Marketing Tactics, Reality Check, Social Media, Twitter, Word of Mouth | Tagged , , , | Leave a comment

How Far to Go to Go Viral?

So what do you get when Rube Goldberg’s machine is paired up with some gnarly extreme athletes and powered by an energy drink company? You get the latest viral video from the Red Bull. OK guys, grab a cold one, … Continue reading

Posted in brand image, Marketing Tactics, Word of Mouth, YouTube | Tagged , , | Leave a comment

Nobody’s Perfect…And That’s A Good Thing!

Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Customer Feedback, Customer Service, Fast Food, Marketing Tactics, Publicity, Reality Check, Twitter, Word of Mouth | Leave a comment

Bravo!… sorry, TNT!

I always followed the belief that one’s work can only be as good as one’s client allows it to be. That said, I came across a video showing the arrival of cable TV Channel TNT to Belgium, the land of … Continue reading

Posted in Advertising, brand image, Branded Entertainment, Creative Thinking, Crowd Sourcing, Experiential Marketing, grassroots, Marketing Tactics, Word of Mouth | Leave a comment

What Makes “Viral” go Viral?

Last week I spotted a video from a band I’d never heard of, doing a cover version of a song by another band I’d never heard of. I don’t even remember where I saw it, but I followed it to … Continue reading

Posted in Brand Fans, Creative Thinking, Innovation, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Media, TV, Video, Word of Mouth, YouTube | Leave a comment

Showing Off Pays Off

As we head into the final month of school for many students, I found this pretty topical. I recently attended a student art show in NYC, sponsored by Pratt Institute, one of the country’s premiere schools for art, design and … Continue reading

Posted in College Marketing, Event Marketing, Marketing Tactics, Word of Mouth | Leave a comment