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Category Archives: Media Creativity
Someone once said that if the end of the world was announced, Americans would want to get a preview the day before. Super Bowl spots are kinda like that. I know that they cost so darn much that brands want … Continue reading
There is really nothing more to say about this year’s crop of Marketer of The Year runner-up honorees than “Read their stories and learn!” Crowning Netflix with Marketer of The Year top honors was great enough. But this year’s runners-up … Continue reading
As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading