Category Archives: Media Creativity

Snicker’s Gets Real for Super Bowl

Someone once said that if the end of the world was announced, Americans would want to get a preview the day before. Super Bowl spots are kinda like that. I know that they cost so darn much that brands want … Continue reading

Posted in Advertising, Branding, Creative Thinking, Media Creativity, TV | Leave a comment

Girl Scouts, Marijuana and Trump. Oh My!

There is really nothing more to say about this year’s crop of Marketer of The Year runner-up honorees than “Read their stories and learn!” Crowning Netflix with Marketer of The Year top honors was great enough. But this year’s runners-up … Continue reading

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Creativity Trumps Dumb Rules

As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading

Posted in Advertising, Celebrities, Celebrity Endorsements, Controversy, Creative Thinking, Legal, Gvt, Media Creativity | Leave a comment

Even The Small Things Speak Loudly About You

As the summer vacation season takes hold, wanted to repost a lesson on creativity I think all marketers can learn from: Want to make a point about your talents? WALK THE TALK in everything you do. This short, sweet, and … Continue reading

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Today’s HR- Recruiting Through Snapchat

We’ve heard stories about someone losing their job over an “oops” on Snapchat. But, seems like more and more today,’modern’ companies are encouraging job applicants to use Snapchat to apply for open positions. Cue Everlane, trendy online clothing retailer. The … Continue reading

Posted in Branding, Creative Thinking, Innovation, Lifestyle Marketing, Media Creativity, Social Media | Leave a comment

Are Silent Movies Returning?

Is everything old truly new… again and again and again? No dispute that video is the workhorse of today’s digital and social platforms. Sight, sound and motion creatively married to get the job done quite engagingly.  Then I read the … Continue reading

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Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment