Category Archives: Media Creativity

So Smart Promo Stunt at the Emmys

Looks like even Emmy hosts are not exempt from promotional marketing stunts! Did you act on the “giveaway” of the supposedly active (it was!) HBO Now access code by Andy Samberg during the Emmys last night? A ton of folks … Continue reading

Posted in Celebrities, Creative Thinking, Interactive & Mobile, Media Creativity, TV | 2 Comments

The Next Generation of Infomercial: Entertainment Galore!

Say hello to the next generation of infomercial. Skittles has probably just produced one of the greatest infomercials of all time and it’s now airing on Evine Live. And wow! Has it gone viral! So what makes it a perfect … Continue reading

Posted in Awards, Branding, Celebrities, Food Marketing, Media Creativity, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment