Category Archives: Music, Sports and Entertainment

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Belmont Stakes Creatively Bets on Mobile for California Chrome

While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading

Posted in Advertising, Awards, grassroots, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology, Winners, winners-toss-ups-flops | Leave a comment

Margaritaville Master Does It Again!

So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet!  Not for a new song, boat drink concoction, … Continue reading

Posted in Awards, Branding, Celebrities, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops | Leave a comment

An Un-Super Bowl

It was bad enough that the game was less than stellar. But this year, the Advertising Community left me wanting more, too. OK, the Bud Clydesdales made me tear up. (Soooo sweet. ) But since I’d already had my fill … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Food TV of the Future?

No matter how many cooking shows I’ve watched where I say, “I’ve absolutely got to make that!” I’ve usually forgotten about the idea within the hour. Fortunately, for the attendees of the 2013 Food Film Fest, this was never an … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Music, Sports and Entertainment | Leave a comment

Station to Station- Art Travels!

Station To Station: A Nomadic Happening from Station to Station on Vimeo. Wow! Leave it to Virgin Atlantic to be on the edge of something new and creative! They’ve managed to take a cargo train and transform it into a … Continue reading

Posted in brand image, Branded Entertainment, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment | Leave a comment

A New Spin

I’m always going to be interested in anything to do with vinyl records, so this promo from German dance music label Kontor really caught my attention. To get past those disinterested creative directors who toss CDs in the trash without … Continue reading

Posted in App, Creative Thinking, iPhone, Marketing Tactics, Music, Sports and Entertainment, Winners | Leave a comment