Category Archives: Music, Sports and Entertainment

Go Kings!

After a crushing loss to the Chicago Blackhawks in Double Overtime on Saturday night, the LA Kings sent out the obligatory congratulations tweet from the team’s Twitter account. The tweet that then followed couldn’t have summed it up better.  A … Continue reading

Posted in brand image, Marketing Tactics, Music, Sports and Entertainment, Social Media, Twitter, Winners, winners-toss-ups-flops | Leave a comment

More Things Like This, Please.

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

A March Madness Winner Before the Tourney Ends!

With the NCAA Men’s Basketball tournament in full swing, many brands are trying to take advantage of this key engagement period with millions of fans. And just like the performances of the teams, some are failing while others succeed… and … Continue reading

Posted in Advertising, brand image, Marketing Tactics, Music, Sports and Entertainment | Leave a comment

Back To The Basics

Over the past decade or so, commerce has gone digital. From Google to social media, to tablets and iPhone apps, many consumers make a purchase these days without ever actually talking to another human being. And digital commerce is sure … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment | Leave a comment

This Super Bowl, Doritos Leaves It Up To You…

Super Bowl XLVII is finally here. Football fans have their choice between the Ravens and the 49ers. But thanks to Doritos, they’ve also had their choice throughout the month of January to vote on which ads the famed snack brand … Continue reading

Posted in Advertising, Food Marketing, Music, Sports and Entertainment, Social Media | Leave a comment

Keeping It Real.

Did Beyoncé lip-sync our national anthem at the president’s inauguration? The right-leaning Drudge Report suggests she did (and says it is confirmed by The Times of London). Now the left-leaning Rolling Stone seems to agree. Apparently, using a pre-recorded track … Continue reading

Posted in Celebrities, Controversy, Marketing Tactics, Music, Sports and Entertainment, Publicity | Leave a comment

Wishing a New Year This Good…

With all the sadness and tragedy so pervasive over the past few months — from Hurricane Sandy to Sandy Hook— and with our media’s obsession with all things bad/sad/and horrible cloaking our lives, this video summed up exactly the note … Continue reading

Posted in grassroots, Marketing Tactics, Music, Sports and Entertainment, Social Media, Social Responsibility and Philanthropy, Video, Word of Mouth | Tagged , , | Leave a comment