Category Archives: Music, Sports and Entertainment

Life On Shuffle.

It’s being said, written about and tweeted everywhere: there’s a lot to hear, read and tweet about these days. So much so, that I find I am increasingly seeing articles about all of this information overload and how it is … Continue reading

Posted in Boomers, Marketing Tactics, Music, Sports and Entertainment, Packaging | Leave a comment

Mini Minis Worth Gold

Watching the Olympics daily? Did you catch Sunday’s (6/5) Track & Field competition from the Olympic Stadium? You may not have noticed a little action behind some spectacular events, (including Usein Bolt’s 2nd Olympic Gold in 100 m race), but … Continue reading

Posted in Automotive, Creative Thinking, Green Marketing, Marketing Tactics, Product Placement | Tagged , , , | Leave a comment

Give me a beer with that turbine.

I usually thought product placement was seen in the movies or television shows but I never thought I would see product placement in another company’s television ad! General Electric is launching their new campaign which features how GE creates today’s … Continue reading

Posted in Advertising, Marketing Tactics, Product Placement, Technology | Leave a comment

What Makes “Viral” go Viral?

Last week I spotted a video from a band I’d never heard of, doing a cover version of a song by another band I’d never heard of. I don’t even remember where I saw it, but I followed it to … Continue reading

Posted in Brand Fans, Creative Thinking, Innovation, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Media, TV, Video, Word of Mouth, YouTube | Leave a comment

I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary … Continue reading

Posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops | Leave a comment

Me-Ow Awful Jingle Bells.

Well this is embarrassing for Walmart. For the holiday season, you wouldn’t think a brand such as Walmart would need to resort to a horrific stunt with a cat yodeling Jingle Bells with an ill fitting pair of dentures. But … Continue reading

Posted in Brand Equity, brand image, Branding, Marketing Tactics, Music, Sports and Entertainment, Social Media, TV Commercials, Video, Wal-Mart, winners-toss-ups-flops | Leave a comment

Trading in Kenny Rogers for Kenny Chesne

Recycling is pretty commonplace nowadays. But this new twist is really a ingenious idea. Just like your closets are with shoes, ten to one odds that your IPOD® or computer is filled with a lot of music you just don’t … Continue reading

Posted in Innovation, Interactive & Mobile, Marketing Tactics, Music, Sports and Entertainment, Technology, Winners, winners-toss-ups-flops | Leave a comment