Category Archives: Music, Sports and Entertainment

I’ll Drink to That!

Carlsberg Beer in Brussels pulled a fast one on unsuspecting movie attendees. They filled the audience completely with menacing and tough-looking biker types, except for two center seats, to see what would happen–and filmed the results. The event reinforces their … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Branded Entertainment, Event Marketing, Marketing Tactics, Product Placement, YouTube | Leave a comment

Forget “Pop-Up Stores”…How About “Pop-Up Mall”!

The next generation in “pop-up” stores is simple, trendy, earth-friendly and has a great retro influence! These self-contained units have been seen around the globe and they are starting to catch on in the U.S. What makes them appealing is … Continue reading

Posted in mobile, Product Placement | Leave a comment

Sure to Make you SCREAM!

We’ve all seen these emails inviting us to see the most incerdible/sexy/gruesome/stupid stunt videos on YouTube. You click on the link and there will be a “normal” video streaming until at a certain point, something crazy happens. This time an … Continue reading

Posted in Advertising, Marketing Tactics, Product Placement, YouTube | Leave a comment

It’s the little things…

I love simple, creative ideas and this one does it for me. Check out the Pickmaster Plectrum Punch , a simple, sturdy, metal punch that can take any piece of sheet plastic (like an old expired ATM card, gift card, … Continue reading

Posted in Gadgets and Games, Innovation, Marketing Tactics, Music, Sports and Entertainment, Winners | Leave a comment

Start Spreading the News…New York on the move.

I couldn’t pass this up! We, the New Yorkers, are in the middle of Tribeca Film Festival. The city is hosting stars, paparazzi and movie-goers from all over the world. However, not everyone is able to attend. So, Tribeca Film … Continue reading

Posted in Advertising, Billboards, brand image, Marketing Tactics, Product Placement | Leave a comment

Trash, Treasure or Product Placement?

It had to come from the weird* people of Netherlands! Not a TV spot or a print ad. Not even a billboard… it’s truly a new genre of promoting products as trash. You know how after every Christmas we find … Continue reading

Posted in Automotive, Billboards, brand image, Branding, Marketing Tactics, Packaging, Product Placement | Leave a comment

Students (and Brands) get lucky!

LuckyStudent, a new start-up, the company is focusing its efforts on reaching college students, originally in Canada and now in the United States. LuckyStudent claims to make student life a whole lot better. The company kicked off their entry into … Continue reading

Posted in Couponing, Customer Feedback, grassroots, Interactive & Mobile, Marketing Tactics, Music, Sports and Entertainment, Promotions, Teens, TV Commercials | Leave a comment